ENGLEWOOD, CO (CelebrityAccess MediaWire) — Live Nation has pacted with Comfort Dental, the largest dental franchise in the United States in a naming rights deal to rename Fiddler’s Green Amphitheatre to the Comfort Dental Amphitheatre.
The 17,000 capacity shed, owned by the Museum of Outdoor Arts and operated by Live Nation opened in 1998 under the name of Fiddler’s Green Amphitheatre but was also known for a time as the Coors Amphitheatre. The amphitheatre typically stages approximately 25 events a year andin 2009, played host to shows by Toby Keith, Nine Inch Nails, Aerosmith and Nickleback among others.
No details about the total price of the naming rights deal were made public but the agreement will last for at least 3 years.
"We are excited to place our name on Comfort Dental Amphitheatre. Ultimately, good dental health and good overall health is what we deliver to patients. When people enjoy the music at Comfort Dental Amphitheatre, that positive feeling carries over to our brand and their next dental visit. The partnership with Live Nation underscores our commitment to a positive experience with Comfort Dental." said Dr. Neil Morton, Vice President for Comfort Dental. – CelebrityAccess Staff Writers