EMI And imeem Partner For Viral Song & Video Streaming

LONDON (Hypebot)

– Music centric social networking site imeem and EMI today launched free ad supported on-

demand full song and video streaming of EMI's global digital

catalog.

Members can upload their favorite music, video and photos for

streaming, create custom playlists and slideshows, and share them

with friends and fans on imeem as well as on Facebook and personal

blogs.

MySpace, Friendster and others have also pledged to open their eco-

systems to imeem and others. Services like iLike, Nimbit,

ReverbNation and imeem are also offering services that cross

platforms and are ushering in a new era in viral music marketing.

“We think imeem offers fans a great music discovery experience and

personalized media features through its unique social networking

environment,” said Lauren Berkowitz, Senior Vice President of

Digital for EMI Music North America. “We look forward to working

with imeem to develop innovative promotional opportunities and also

to building new advertising and commerce revenue streams that will

benefit EMI’s artists.”

“We are thrilled to work with our newest record label partner EMI

Music to expand the great content available free to our users on our

ad-supported service and bring imeem a significant step closer to

creating the world’s largest media community," said Dalton Caldwell,

founder and chief executive officer of imeem.