NEW YORK (CelebrityAccess MediaWire) — Chrysalis Music Group has pacted with music production house Lodge in a deal to repackage Chrysalis catalog for inclusion in television, advertising and film products as well as consumer offerings.
Chrysalis has a solid catalog of artists including not only established performers such as David Bowie and Blondie, but also artists of a younger vintage such as My Morning Jacket TV on the Radio and Yeah Yeah Yeahs.
In making this agreement, Chrysalis and The Lodge are looking to hop on the current trend of remaking classic hit songs from well-known artists with different arrangements from the original versions, while also deepening the creative relationships between this Classic-filled catalog and advertising agencies, as well as film and TV music supervisors.
The recording of new arrangements of old hits has become increasingly popular as ad agencies and filmmakers alike have shifted away from the all but exclusive use of master recordings, for reasons both creative and budgetary in nature. Chrysalis and The Lodge are hoping to streamline the process and turn Lodge into a one-stop source for licensing arrangements for all of Chrysalis' back catalog.
Lodge has major studios on both coasts and has a solid reputation for working with advertises on major projects with clients such as HewlettPackard, Coca-Cola, Mercedes Benz, Pepsi, McDonald's, AT&T, Pfizer and others. – CelebrityAccess Staff Writers