Cheryl Anteau Launches Southside Entertainment

NASHVILLE (CelebrityAccess MediaWire) — Fifteen-year music industry veteran Cheryl Anteau announced the launch of Southside Entertainment, a new company specializing in artist management/consulting, full-service tour marketing and more. Based in Franklin, Tenn., Southside Entertainment is backed by Anteau’s diverse background and experience in the music industry, where she has worked closely with artists such as dcTalk, Audio Adrenaline, Jennifer Knapp, Steven Curtis Chapman, Relient K, Ginny Owens, Sarah Kelly, O.C. Supertones and the Paul Colman Trio.

Anteau recently spent four years at Alabaster Arts, Inc., where she was responsible for the career management of artists like Ginny Owens, Sarah Kelly and Paul Colman Trio. During her tenure at Alabaster, Anteau was also responsible for marketing successful tours like Jennifer Knapp’s “Back Forty” tour and the 2003/2004 multi-artist “See Spot Rock” tour, voted by CCM Magazine readers as the “Best Live Tour of 2003.” Anteau also spent five years at True Artist Management, working closely with artists like dcTalk and Audio Adrenaline. Anteau graduated from Belmont University in 1991 with a B.B.A., specializing in music business. Her music industry career has also included posts at Gotee Records and Franklin Management Group. She has worked with artists ranging in all genres from pop, rock and hip-hop to Southern Gospel and inspirational.

Southside Entertainment offers comprehensive artist management services focused on overall strategic career growth, with a combined emphasis on artist development, touring, long-term planning, merchandise, publicity, and day-to-day management.

Targeting the needs of artist managers, Southside Entertainment also plans to provide a complete range of tour marketing services including strategic market-by-market consultation with concert promoters, national advertising, Web-based promotions, direct-to-consumer advertising and management of tour imaging. Southside Entertainment will also partner with established media/publicity contacts to provide national and regional tour publicity efforts.

Targeting the needs of artist managers, Southside Entertainment also plans to provide a complete range of tour marketing services including strategic market-by-market consultation with concert promoters, national advertising, Web-based promotions, direct-to-consumer advertising and management of tour imaging. Southside Entertainment will also partner with established media/publicity contacts to provide national and regional tour publicity efforts.

“Cheryl and I have been friends and colleagues within this industry for more than 10 years, and I’ve seen firsthand her commitment to excellence in all that she does,” says Brickhouse Entertainment’s Scott Brickell (MercyMe, Audio Adrenaline). “Cheryl has built trusted relationships within the artist management community and with concert promoters across the country. She knows the business of touring inside and out, and is an invaluable resource when it comes to marketing any tour. I know we will continue to work together for years to come.” –by CelebrityAccess Staff Writers