Bands Have An Official Life Span Of Nine Months

NEW YORK (Hypebot) – "As of '09, bands have an official life span of about nine months dating from the launch of their MySpace pages, thanks to the comically accelerated, DSL-enhanced hype cycle. Faster than you can tweet "Serena Maneesh," entire genres of music are "discovered" by attention-starved writers; bloggers engage in hilarious slap-fights about who was there first; magazines feel pressured into writing clueless, hackazoid, late-pass trend pieces; bands get elevated to a critical mass of attention they can't possibly handle; and the phenomenon is promptly abandoned once we find a newer, shinier toy to play with." – Christopher R. Weingarten, Village Voice