NEW YORK (CelebrityAccess MediaWire) — How do you get to #1 in Lima, Peru? Sounds like those vaudeville comics whose
answer is some lame joke accompanied by a cymbal crash, doesn't it? The alt rock, power trio, theSHIFT, has an answer and
while it comes with a bunch more cymbal crashes and rolls of the snare, there is nothing lame about it. All it has to do
is with timing, a great song full of hooks, and of course a good set of ears.
Guillermo Bustamante, the music director for Lima's Radio Doble Nueve (or rather Radio 99) was trolling YouTube and
latched onto "Dreams", the lead video/single off of theSHIFT's EP, 7th Direction. The station prides itself in finding
new rock tracks from outside the usual sources, so it's not really surprising that once they heard it they wanted this
one to enter their playlist. Out of the tens of thousands of videos uploaded to YouTube every day, and about 1/3 of them
are music videos, it is amazing they landed anywhere near theSHIFT and on "Dreams" in particular.
The station added it and shortly, it started racking up the requests and so, after a week at #3, it has kept the #1 slot
for the past two weeks above The Silversun Pickups "Circadian Rhythm (Last Dance)" and two of Chris Cornell's "Nearly
Forgot My Broken Heart" and Veruca Salt's "I'm Telling You Now." Why it caught on with Lima's rockers may be because
"Dreams" is no love song as it digs at the deeper wounds of life. and it moves with a propulsive force that pushes the
listener to a higher ground. It's a positive place as HITFIX noted, they are "pro musicians come together as transcendent
rock trio.”
Guitarist John Shannon told us “theSHIFT is about altering your consciousness through the sheer power of rock n’ roll Our
lyrics don’t question the government, they question the nature of your reality.”
Individually, the members of theSHIFT are highly sought-after musicians who’ve recorded and toured the world with music
royalty like John Mayer, Lauren Hill, Ben Harper, Big Daddy Kane and Slick Rick. The trio of John Shannon
(vocals/guitar), MJ Lambert (drums) and Ben Geis (bass) craft anthemic rock that the Unionville Times hailed as capturing
"all the energy and intensity of classic power trios such as Cream, Mountain and the James Gang…with a sound that is
fresh and contemporary.”
After logging hours on stage and in the studio, the band was looking to create a space where they could jump into the
unknown—how rock concerts used to be, back in the day. “When you just play a song perfectly from start to finish there’s
no danger there,” explains Shannon. “When you choose to open it up in a way that’s in touch with the moment and the
audience, then you can get into some real danger, though some real truth.”
The band is managed by Gille Amaral of Dog & Pony Industries and are now exploring a tour through South America to add to
their gig list.
theSHIFT
Availability: Call for
Availability
http://shiftwithus.com
Management
DPI / Dog & Pony Industries
25 Storey Avenue, Suite 338
Newburyport, MA 01950 United States
Phone: 603-379-6602
Fax: 603-388-1108
http://dogandponyindustries.com
Responsible Manager: Gille Amaral
Direct Phone: 603-379-6602
Fax: 603-388-1108
E-Mail: gille@dogandponyindustries.com
Publicity
The Syndicate
1801 Willow Avenue
Weehawken , NJ 07086 United States
Phone: 201-864-0900
Responsible Publicist: Jeff Kilgour
Direct Phone: 201-864-0900
E-Mail: jeff@thesyn.com
