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Adele Pitching Tour Sponsor Deal With Apple

LOS ANGELES (VIP NEWS) — William Morris Endeavor Entertainment have pitched Apple to hand over $30m in a tour sponsorship deal for Adele

The singer’s negotiators at WME are so confident of the success of her upcoming album and as-yet-unconfirmed world tour that they’ve pitched Apple on a $30 million tour sponsorship deal,
that’s as much as 10 times the usual sponsorship deal, according to The New York Post.

Team Adele is also pushing Apple to carry the CD in its retail stores when it drops Nov. 20, sources said.

The British singer, who is signed to the indie XL Recordings and distributed by Sony Music’s Columbia Records, on Oct. 23 released “Hello,” the first single from the CD, called “25,” and it is on track to set a new record for downloaded single, according to Billboard.

The “Hello” video has already attracted 93 million views on YouTube. It also topped Vevo’s most-viewed list, notching 27.7 million views in 24 hours, topping Taylor Swift’s “Bad Blood.”

Despite the early success and expected bonanza awaiting Adele, not everyone’s happy with the hard-ball negotiating tactics.

“Her team needs to be more realistic about an artist who doesn’t have much of a history of working with corporate partners,” one person familiar with the talks said.

Marketers also worry about the burn-out factor of her first-ever arena tour and so many dates.

Team Adele is still in discussions with tour operators Live Nation and AEG — although the European piece of a global tour could be announced shortly.

Meanwhile, there is no word on a streaming strategy for the album. Adele’s last album sold 11 million copies and was 2011’s and 2012’s No. 1 seller.

“25” is expected to be available first only in stores ahead of streaming services — with a deluxe CD only in Target — to goose sales, aping the strategy successfully used by Taylor Swift with her “1989.” –According to New York Post