2004 CMA Awards A Winner For The Country Music Industry

(CelebrityAccess MediaWire) —

The big winner at "The 38th Annual CMA Awards" was the country music industry coming away from the November 9 event with a 166 percent jump in album sales of the Top 75 Country albums and capturing the No. 7 television ratings spot for the week. "This is what the CMA Awards are all about – reaching potential consumers with the best our format has to offer,” said CMA Executive Director Ed Benson. "When we deliver on that plan, we all come away winners."

The 2004 CMA Awards posted an 11.5 rating with an 18 share. CBS estimates that 18.46 million people watched the entire broadcast and more than 37 million viewers watched all or part of the event. CBS was the first in households, viewers and key demographics during the three-hour broadcast (8:00-11:00 PM/ET). CBS won every half-hour in households, viewers, adults 18-49 and adults 25-54. This is CBS's best delivery in households, viewers and adults 25-54 and adults 18-49 since Nov. 13, 2001 (JAG/"Michael Jackson 30th Anniversary Special").

To put the CMA Awards rating in perspective, the next closest network competition was NBC with 7.6/12; ABC with 6.4/10; WB with 3.7/5; FOX with 3.3/5; and UPN with 2/3.

Apparently the viewers liked what they saw enough to go out and buy country music CDs. In the week immediately following the broadcast, the Billboard Top 75 Country albums chart reflected a 166 percent increase factoring in new releases from Shania Twain (529,567) and Toby Keith (435,489) according to Nielsen SoundScan. More than 30 other acts, who either performed or presented trophies on the CMA Awards, also enjoyed sales spikes according to Nielsen SoundScan.

"Keith Urban's electric live CMA performance led to substantial sales increases for the new release Be Here and the double platinum selling Golden Road," said Capitol Records Nashville's Bill Kennedy, vice president sales. "Dierks Bentley's outstanding performance provided a nice sales lift for his self-titled release as well."

"The artists, songwriters and producers are the ones receiving the Awards on stage, but this is a collective win for everyone in the industry who work tirelessly throughout the year to support the artists and their dreams," Benson said. "This is very gratifying for all of us."

AlbumIncrease (provided by Nielsen SoundScan for the week ending 11/14/04):

Shania TwainGreatest Hits Debut
Toby KeithVolume 2: Greatest Hits Debut
LeAnn RimesWhat A Wonderful World 87%
Billy CurringtonBilly Currington 76%
Gretchen WilsonHere For The Party 74%
Keith UrbanBe Here 61%
Kenny ChesneyWhen The Sun Goes Down 60%
Rascal FlattsFeels Like Today 59%
Martina McBrideMartina 56%
Terri ClarkGreatest Hits 55%
Big & RichHorse of a Different Color 53%
Reba McEntireRoom To Breathe 44%
Alan JacksonGreatest Hits Vol. 2 (LTD) 42%
Jimmy BuffettLicense To Chill 40%
Josh TurnerLong Black Train40%
Sara EvansRestless 39%
Brad PaisleyMud on the Tires 38%
Brooks & DunnRed Dirt Road 35%
Keith UrbanGolden Road 35%
Tim McGrawLive Like You Were Dying 31%
Alan JacksonGreatest Hits Vol. 2 28%
Dierks BentleyDierks Bentley 20%
Alan JacksonWhat I Do 18%
Big & RichSuper Galactic Fan Pak17%
LeAnn Rimes Greatest Hits 17%
Brooks & Dunn Greatest Hits Collection II 16%
Toby Keith Shock N Ya'll 16%
Montgomery Gentry You Do Your Thing 15%
Julie Roberts Julie Roberts 14%
Willie Nelson Essential Willie Nelson 13%
Lonestar Greatest Hits 11%
Randy Travis Very Best of Randy Travis 10%

–Jane Cohen and Bob Grossweiner