NEW YORK (CelebrityAccess) — The National Hockey League announced it as struck a two-year, cross-platform marketing and promotional partnership with pop-punk icons Green Day.
The kick the partnership off, the league is offering hockey fans with a sneak peek at one of the band’s yet-to-be-released singles “Fire, Ready, Aim,” from their upcoming thirteenth studio album, “Father Of All… “ which will serve as the opening theme for NBCSN’s Wednesday Night Hockey, starting on Oct 9th.
The premiere will feature the band performing their new track in a hockey rink, with action shows of notable NHL players, including Boston Bruins, Jonathan Toews of the Chicago Blackhawks, Dylan Larkin of the Detroit Red Wings, PK Subban of the New Jersey Devils, Sidney Crosby of the Pittsburgh Penguins, Vladimir Tarasenko of the St. Louis Blues and Alex Ovechkin of the Washington Capitals.
In addition, “Fire, Ready, Aim” will be featured on NHL on NBC broadcasts throughout the 2019-20 season.
Music from the album will also be featured in NHL game highlights, broadcast bumpers, tune-in campaigns, and in-arena jumbotron content created and distributed by the NHL, its teams and television partners NBC Sports Group, Sportsnet and TVA Sports across a variety of digital platforms and social media networks.
Green Day has also been tapped to perform at the 2020 Honda NHL All-Star Game in St. Louis on January 25th, with the performance being broadcast as part of the game.
“Green Day is the perfect band for the NHL. Their music fits so perfectly with the energy, speed, and power that we witness on the ice and each and every night,” said NHL Chief Content Officer and Executive Vice President Steve Mayer. “We are so excited to start this partnership with the NBC Sports open. It was so much fun to shoot and we think our fans will love it.”
