LONDON (CelebrityAccess) – Entrepreneur David Walley has acquired leading brand partnership agency BluePeg, according to MusicWeek.
The company specializes in music and festival link-ups, and is Walley’s third new acquisition behind event staffing business Beautiful Minds and experiential agency Mobile Promotions.
With a reputation in the events industry for transforming businesses, including Arena Group and 360 Creative Events Services, Walley sees the deal as an integral component of creating an integrated event business for the European market.
Commenting on the acquisition, Walley said: “BluePeg is highly respected in the European market for its brand sponsorship and activations in festivals and events. The team is focussed on creating bespoke partnerships that deliver mutually beneficial rewards and experiences. When linking it to our experiential, production and staffing teams, BluePeg become a brilliant creative force for brands to be able to plan and execute live strategies, with delivery that is second to none.”
BluePeg MD Simon Broyd added: “We are really excited to be part of this new agency moving forward. Mobile Promotions and Beautiful Minds are industry experts with reputations for delivering numerous, high-profile projects for a wide range of brands. Creating this integrated events business will allow us to expand the breadth of services, creativity, opportunity and support we can offer our clients. We’re looking forward to developing the business and the benefits this will bring to our existing clients.”
BluePeg’s client roster includes events such as Snowboxx, Kendal Calling, Bluedot and the Eden Sessions.
