LONDON (CelebrityAccess) – Sony Music UK has promoted Joanna Kalli to Managing Director of the Sony Music Commercial Group (SMCG). In her expanded role, Kalli will oversee the catalog division, Music For Nations, and Masterworks, as announced by Sony Music UK on Monday (June 3).
Kalli has been an integral part of Sony Music since joining as a Product Manager in 2008, with a background in independent labels before transitioning to Sony Music. Previously, as Director of Marketing for Sony Music’s UK catalog division, Kalli led global campaigns for artists, including George Michael, The Clash, and Judas Priest.
One of Kalli’s recent achievements includes guiding Natasha Bedingfield’s chart resurgence, resulting in Unwritten entering the UK Top 15 for the first time in 19 years. Additionally, she spearheaded the successful 2023 WHAM! campaign, securing the UK Christmas Number One spot for Last Christmas almost four decades after its release. The track has amassed over 1.6 billion streams worldwide.
Kalli expressed her excitement in her statement regarding the promotion: “I’m delighted to be taking on this new role, leading Sony Music Commercial Group’s great team. It’s an exciting time to be working with the repertoire of such a dynamic roster of artists.”
Aside from her professional accomplishments, Kalli is a Co-Founder and Co-Chair of Sony Music’s women’s network, Sony Women In Music (SWIM). Over the past two years, she has built networks and hosted events in partnership with Sony’s affiliate companies.
SMCG oversees a vast collection of legendary and award-winning artists. It produces, manages, and maintains a catalog of reissues in collaboration with the company’s data, analytics, and campaign teams. This extensive collection includes digitally remastered titles spanning various musical genres such as pop, rock, jazz, blues, R&B, folk, country, gospel, Broadway musicals, movie soundtracks, world music, classical, comedy, and more.
