NEW YORK (CelebrityAccess) – The American Association of Independent Music (A2IM) proudly announces the appointment of Alex Machurov as Head of Business Development. In his new role, Machurov will spearhead A2IM’s strategic partnerships and oversee sponsorship opportunities for the association’s flagship event properties, including the annual Indie Week Conference and the Libera Awards.
With over two decades of experience in music and live event partnerships, Machurov brings a wealth of knowledge to his new position. He spent over a decade at Superfly, directing brand sponsorships and activations for renowned music festivals such as the Bonnaroo Music and Arts Festival, the Outside Lands Festival in San Francisco, and other major events nationwide.
Upon his appointment, Machurov expressed his enthusiasm: “My whole life, my favorite and most influential music has come from indie artists. That’s why I am so excited to join A2IM and play a role in supporting and advocating for the independent music community.”
Richard James Burgess, CEO of A2IM, praised Machurov’s appointment, stating, “Alex’s expertise and his passion for the independent music community will enrich our current activities and steer A2IM to more expansive opportunities. We welcome his vast network of connections and the knowledge he brings to the independent sector.”
Before his role at A2IM, Machurov served as the Chief Revenue Officer (CRO) at Revolution Marketing, where he managed sponsorships for properties such as the iconic Merriweather Post Pavilion Amphitheater and the Orion Amphitheater in Huntsville, AL. Before that, he was VP of National Events and Experiential Partnerships at iHeartMedia.
Congratulations and communications can be directed to Alex at Alex@a2im.org.
