LOS ANGELES (CelebrityAccess) — Milk & Honey Music + Sports + Ventures announced the acquisition of the noted sports talent management venture, VMG Sports.
Founded in 2011, VMG Sports was built by NFLPA-certified agents Adam Heller, Michael Simon, Greg Diulus, and Sammy Spina who will join Milk & Honey’s executive staff.
Additionally, as part of the deal, 15 NFL players, including Travis Kelce, Paris Johnson, Courtland Sutton and Kamren Curl will join Milk & Honey’s roster, the company said.
“It’s an honor to have Adam, Mike, Greg and Sammy in the Milk & Honey family. VMG sports shared the same ethos with Milk & Honey which is a relentless commitment to advocating and creating value for the American athlete. For us it could be an athlete, an artist, a songwriter or a record producer – our clients train to be some of the greatest in the world” – Lucas Keller, President / Founding Partner Milk & Honey Music + Sports + Ventures.
“We are beyond excited to become part of the Milk & Honey family. The stellar representation of clients will continue with added strength,” said Mike Simon.
Adds Adam Heller: “Our highest priority is to provide the best services, resources, and opportunities to help our clients achieve their goals on and off the field. We saw in Milk & Honey a business and culture in music, sports and ventures that is entrepreneurial and forward-thinking – a perfect fit for the team and our clients.”
The deal was brokered for Milk & Honey by lawyers Brian Schall, Ryan Barncastle, and Rebecca Rosen from Barnes & Thornburg, Josh Joseph and Eric Russell from Big Plan Holdings, Jarrod Grubb, Woody Hartman, Jason Dobbs, Tom Fox, and Andy Moats from Pinnacle Bank, and Ed Gold and Mike Berlly from Gold Business Management.
