LOS ANGELES (CelebrityAccess) — Sports and entertainment company AEG announced the renewal of their partnership with the Yaamava’ Resort & Casino at San Manuel.
As part of the new agreement, brokered by AEG Global Partnerships, Yaamava’ will continue as a Founding Partner at AEG’s Crypto.com Arena, L.A. LIVE, and Dignity Health Sports Park (DHSP) as well as its designation as the official casino of the two-time Stanley Cup Champions, the LA Kings, the five-time MLS Cup champions, the LA Galaxy and the AHL’s Ontario Reign.
“We are excited to extend our partnership with AEG,” said Kenji Hall, General Manager of Yaamava’. “AEG and Yaamava’ have similar goals: creating memorable, best-in-class experiences that last for a lifetime. I am proud of what we have accomplished together thus far and look forward to taking this partnership to the next level!”
Additionally, the two companies will continue their joint community outreach initiatives, which in the past have included LA Kings and LA Galaxy youth clinics, numerous LA Kings events in partnership with community partners such as the Inland Empire Ronald McDonald House and the Boys and Girls Club Inland Empire, school beautification projects for the San Manuel Band of Mission Indians Elementary School and others.
“Part of what makes our collaboration with Yaamava’ so impactful is our shared values. Over the last 16 plus years, we have cultivated a unique partnership that demonstrates our mutual commitment to delivering extraordinary live-entertainment moments while also making a positive impact in our communities,” said Russell Silvers, COO, AEG Global Partnerships. “We are proud to be growing our partnership for what promises to be an exciting future ahead filled with meaningful community outreach, impactful cultural celebrations and enhanced entertainment experiences for our fans.”
The deal will also see the two companies collaborate on cross promotional events at AEG’s properties in Los Angeles as well as at Yaamava’ in the Inland Empire. The events will include VIP LA Kings and Galaxy events at Yaamava’ and watch parties at The 909, Yaamava’s sport bar and grill.
“Our long-standing partnership with Yaamava’ has been instrumental in helping us deliver the ultimate game day experience to our guests,” said Tom Braun, President of Business Operations and Chief Operating Officer of the LA Galaxy. “We look forward to this next step in our partnership and continuing our work together to create many more years of lasting memories for our fans.”
