NASHVILLE, TN (CelebrityAccess) — DIY artist marketing and fan management platform We Are Giant announced the addition of Becky Gardenhire, Co-Head of WME’s Nashville Office and CMA’s Talent Agent of the Year (2018), to its board of directors.
With a career that spans more than two decades, Gardenhire has played a key role in the careers of artists such as Reba McEntire, Rascal Flatts, Sara Evans, Trisha Yearwood, Jordan Davis, LANCO, Tenille Townes, and Ingrid Andress, among others. In her new role at WAG, she will serve as a strategic advisor to CEO Andy Apple and his team on fan development and engagement, artist relations, and the company’s Nashville expansion plans.
“Becky is a force, and her expertise in artist development has been integral to the careers of some of the most successful artists in Music City,” said Andy Apple. “What she’s accomplished at WME over the past two decades aligns with We Are Giant’s commitment to helping artists build long-term careers with a dedicated community of fans. Her appointment to our board of directors is a great milestone for our company and will propel us to new heights. It is truly an honor to have her on the board.”
“We Are Giant is at the forefront of revolutionizing the connection between artists and their fans in an authentic way,” shares Gardenhire. “I am excited to be a part of the organization and see how they continue to innovate the fan experience and strengthen the artist-fan connection.”
