LAS VEGAS (CelebrityAccess) — Sphere Entertainment, operators of The Sphere in Las Vegas, announced a major new sponsorship deal with PepsiCo that will see the beverage and foods company become an official partner of the venue.
As part of the deal, select PepsiCo products will become available at all events at The Sphere through the arena’s concession stands and ‘grab and go’ stations, as well as in the venue’s 23 suites.
Additionally, PepsiCo food and beverage brands will also be featured prominently on the venue’s Exosphere.
The deal expands on PepsiCo’s existing signature partnership with MSG that sees the brand prominently displayed at other venues and properties owned and operated by the MSG Family of Companies including the New York Knicks and Rangers, the Christmas Spectacular Starring the Radio City Rockettes, Madison Square Garden, The Theater at MSG, The Arena Concert Series, MSG Networks, KNX Gaming, and Westchester Knicks.
“We are pleased to welcome PepsiCo to Sphere, deepening a partnership that now extends across our portfolio,” said David Hopkinson, President, and Chief Operating Officer of MSG Sports, who oversees brand partnerships for the MSG Family of Companies, which also includes Sphere Entertainment and MSG Entertainment. “PepsiCo shares our commitment to bringing people together through the power of live events, and we look forward to working with them at Sphere to continue building on the world-class experience we offer guests in the venue.”
“When it comes to creating memorable food and beverage experiences, we’re constantly pushing the boundaries,” said Scott Finlow, Chief Marketing Officer at PepsiCo Global Foodservice. “Our partnership with Sphere presents a unique opportunity – we can connect our Brands with visitors from all across the globe and deliver disruptive creative work on Sphere’s unique Exosphere.”
