LATIN AMERICA (CelebrityAccess) – Warner Chappell Music (WCM) has announced the promotion of Lázaro Hernández, a seasoned A&R executive, to the position of Senior Vice President, A&R, U.S. Latin & Latin America. In this elevated role, Hernández will continue to report to Gustavo Menéndez, President of U.S. Latin & Latin America. His responsibilities will extend to leading the U.S. Latin A&R team while shaping the overall A&R strategy for Latin America.
Having played a pivotal role in signing some of Latin music’s most iconic artists and songwriters, including Chencho Corleone, Gabito Ballesteros, and María Becerra, all of whom achieved global hits in 2023, Hernández brings a wealth of experience to his new position.
Hernández shared: “I have so much gratitude for Warner Chappell. I get to work with a passionate team and help our songwriters get to the core of their creativity. There are more opportunities than ever before for Latino songwriters to share their music with the world, and I’m grateful for my role in that. I’m eternally thankful to Gustavo, Guy, and Carianne for believing in me and entrusting me with this opportunity.”
Menéndez added: “Láz is one of the most talented A&R leaders in the industry. I’ve had the fortune of working with him for over 15 years, witnessing his executive growth and ongoing commitment to our songwriters. His drive is unstoppable, and he has such an intuitive approach to working with artists and songwriters, spotting hidden talent, and helping to develop their songwriting careers. I couldn’t be more excited for him as he takes on this next role.”
Hernández oversees a roster of top-tier artists, songwriters, and producers including Andres Torres & Mauricio Rengifo, CASTA, Chris Jedi, Gaby Music, GALE, Jhayco, Natanael Cano, Pedro Capó, Paulo Londra, Piso 21, Rauw Alejandro, Vibarco, and breakout artist Villano Antillano, to name a few. He first joined WCM in 2008 as an A&R Coordinator, and most recently, he has held the role of VP since 2020.
