LOS ANGELES (CelebrityAccess) — Oak View Group announced the appointment of Andrew Cohen as senior vice president of OVG Brand Consulting and Solutions.
Cohen joins OVG’s Global Partnerships team, taking on oversight of Creative, Analytics, Solutions, and Activations operations at the company. Cohen will take up his new duties at OVG immediately, reporting to Daniel Griffis, OVG’s President of Global Partnerships.
He joins OVG after almost 20 years at VISA, where he held various leadership roles in marketing, sales, sponsorships, and branding. While at Visa, Cohen built a multi-million-dollar sales team serving sports and entertainment properties.
During his tenure at Visa, he led the company’s negotiations over their current agreement with major sports clients such as the NFL, the International Olympic Committee, and FIFA.
Cohen’s resume also includes senior roles at Momentum Worldwide where he developed event and sponsorship strategies for clients like American Express, AT&T, and Microsoft.
“We are very fortunate to have Andrew joining the team at OVG,” said Griffis. “His experience and success leading brand strategy and sponsorships at VISA make him a great addition to our Global Partnerships group. Andrew will lead our growing brand consulting practice and focus on offering unique and creative opportunities for world-class brands to build, share, and measure their stories through sports, music, and entertainment. Andrew is special because he has been a part of just about every type of major global deal during his tenure on the brand side, and his wealth of knowledge reinforces our organization’s strengths – our unique ability to drive measurable sales, engagement, and brand love for our clients.”
“I couldn’t be more energized to join OVG at a time when their growth is being fueled by a passion to reimagine the world of sports and live entertainment for teams, artists, partners, and fans,” said Cohen. “I’ve spent my career building partnership strategies for brands at the highest level and I can’t wait to deliver impactful, creative solutions backed by OVG’s team of entrepreneurs and thought leaders. It’s a great opportunity for me at a truly exciting time.”
