NASHVILLE, TN (CelebrityAccess) — Record label and music publisher Big Loud announced it has formed a new joint venture with Severance Records.
Based in Nashville, Severance Records is an independent, modern rock label, led by industry veterans Mike Easterlin and Steve “Stevo” Robertson who serve as co-presidents.
“Stevo and I could not be more excited to be joining the Big Loud family,” Easterlin statedig Loud Partners) Seth (England), Joey (Moi), Craig (Wiseman), and (Big Loud Rock / Big Loud Management Partner + President) Greg (Thompson) have been so supportive from the first time we met about building this partnership together. Watching the company that Big Loud has become in the country space only drives Stevo and I to want to make Severance Records the same kind of force in the alternative space. Our goal is to be rooted in Nashville, but global in vision.”
“When Mike (Easterlin) and I laid the groundwork for Severance Records, we were driven by a genuine love for rock music and an instinct to follow its evolving path,” Co-President Robertson says. “In an industry that seemed to have momentarily turned away from rock, we felt a strong undercurrent – a shift back towards the authentic sounds of guitars and raw attitude. Dexter and The Moonrocks struck a chord with us immediately. While being influenced by greats like Nirvana and Kings Of Leon, they’re a bridge to the future of rock, blending influences from rock legends and contemporaries like Rainbow Kitten Surprise and Colter Wall. Their sound is the DNA of Severance Records – rediscovering and redefining rock with a fresh perspective, especially with a nod to Southern roots.”
Before joining Severance, Easertlin served as Co-President of Elektra Entertainment but previously held senior roles at two of the company’s cornerstone labels – Fueled By Ramen and Roadrunner Records.
Robertson joins Severance after a 25-year tenure with Atlantic Records, most recently serving as GM/SVP of A&R – pop and rock. Over the course of his career, Robertson signed Shinedown, Paramore, Rainbow Kitten Surprise, Knox, and A Day To Remember among other impactful acts, and helped developed talent including GAYLE, Collective Soul, Seven Mary Three, Matchbox 20, and many more.
“Mike and Stevo have championed some of the most exciting, culture-driving music of the last two decades, so when the opportunity to work with them in this capacity came up, it was an instant ‘yes,’” Big Loud Partner / CEO Seth England adds. “We’re grateful to partner with them and build a legacy together with Severance.”
