TAIPEI (CelebrityAccess) – The “King of Mandopop,” Jay Chou, successfully ended his Carnival world concert tour at the Rajamangala National Stadium in Bangkok, Thailand, this past weekend. Notably, a series of stunning stage outfits caught much attention from the audience. These outfits were designed by Kim Jones, the creative director of DIOR, exclusively for Chou’s performance.
Dior has officially announced Chou as its new global ambassador, “The multi-talented international icon, singer, songwriter, director and actor Jay Chou is now a global ambassador for Dior fashion and Kim Jones collections.” Not only is this the first time Jay has become an ambassador for a fashion designer brand, but it’s also the first time Dior has presented a Mandopop artist as an ambassador for its brand worldwide. The superstar will release a new single on December 22, just before Christmas.
In making the announcement, DIOR stated, “As our new global ambassador, Jay embodies the spirit and singularity of Dior style, modernity with a timeless signature. Driven by audacity and creativity, this alliance celebrates the special ties uniting Dior and culture in all its forms more than ever.”
In response to his latest appointment, Chou, represented by Dominant Culture Ltd, said, “I am thrilled to join Dior as a global ambassador and am very grateful for Dior’s custom-designed stage ensembles for the concerts in Bangkok. We have been working together on the stage outfits and performing in Dior, making the stage experience incredibly special. I am looking forward to our journey ahead with Dior.”
After two decades, Jay is finally back in Thailand for his concert tour, stunning his fans with spectacular shows and eye-catching customized DIOR outfits designed by the brand’s creative director, Kim Jones. Over 70,000 fans attended Jay’s two concerts in Bangkok, setting records as the first Mandopop superstar to achieve the largest audience at the Rajamangala National Stadium.
Last year, the megastar’s music album release, Greatest Works of Art, made him the first Mandarin artist to break into the top 10 of the IFPI 2022 Global Artist Chart and top the Global Album Sales Chart. He also made outstanding achievements in crossing into the films and arts, with his previous debut in the Hollywood movies The Green Hornet and Now You See Me II and his collaboration with Christie’s and Sotheby’s. As he always says, life has no limits. Chou continues to spread his international influence with DIOR in a fashionable way.
