(Hypebot) — Festival ticket prices have hit new highs on both sides of the Atlantic, and a new EU survey reveals some surprising consequences.
37% percent of young festival-goers say they will not go to one or more festivals because of the increased prices.
The survey conducted by EenVandaag, a Dutch current affairs program on public television and popular radio station 3FM, also showed that 19% of young festival-goers say they will use more drugs than usual this season because of the increased prices.
“For 20 euros, you have an ecstasy pill and a whole day of water at a festival. With beer and food, you spend three or four times as much,” said one candid participant.
43% of festival goers surveyed said they plan to drink less or buy cheaper drinks, and 25% will eat less.
Bruce Houghton is the Founder and Editor of Hypebot and MusicThinkTank, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a professor for the Berklee College Of Music.