BARCELONA (CelebrityAccess) — The Spanish festival promoters behind the Primavera Sound brand, announced that the event’s expansions in South America have been canceled for 2024.
Affected events include Primavera Sound’s festivals in Buenos Aires and São Paulo, as well as one-day events in Montevideo and Asunción.
According to event organizers, the decision to cancel the shows in South America are due to “external difficulties that prevent us from organizing events at the level that the public who have supported us so much deserves.”
“This is undoubtedly a difficult decision, taken after many months of work and after pursuing numerous paths in order to be able to hold these events with guarantees, especially in the context of the current musical industry situation and its challenges. Now that we have exhausted all of the possibilities, we must be prudent and focus all our energy on future plans”. And he adds: “We want to thank our local partners for their dedication and effort, they have given invaluable support for a project in which we continue to believe for its cultural value and for extending the musical routes in the southern hemisphere at atypical times of the year, something that we consider positive for all the parties involved in the process, from fans to artists,” stated Alfonso Lanza, director of Primavera Sound.
Primavera organizers noted that they hope to return to the region in the future and are already looking at potential avenues to return the Primavera Sound brand to South America as quickly as possible.
