GREENWICH, CT (CelebrityAccess) – Brighton Park Capital (“Brighton Park”), an investment firm, has announced a $250 million investment in TickPick, the modern transparent ticket marketplace transforming the event ticketing industry, to accelerate its growth and scale operations. This represents the most extensive fundraising effort in the ticketing industry to date.
TickPick and Brighton Park announced that Symphony Ventures, Rory McIlroy’s investment partnership, has joined as a strategic investor. This partnership aims to help TickPick expand its platform to reach new audiences. Symphony’s participation underscores robust confidence in TickPick’s market position and growth potential, a testament to the strong brand appeal and loyal customer base that TickPick has built over the last 13 years. Symphony’s support will enable TickPick to enhance its offerings further, positioning the company to capitalize on expansion opportunities within the live events industry.
TickPick was founded in 2011 by Co-CEOs Brett Goldberg and Chris O’Brien, who saw an unmet need in the market for a cost-effective, transparent solution that puts the consumer first. TickPick has been revolutionizing the ticketing marketplace industry with its all-in, no-fee pricing model, ensuring that fans know exactly what they are paying for without hidden costs. Furthermore, TickPick’s modern, mobile-first platform provides buyers and sellers with a seamless end-to-end user experience while offering unique features such as Price Tracking and Price Freeze, allowing consumers to make informed purchasing decisions and secure the best deals. TickPick has experienced remarkable growth in its user base and sales volume, with 14 million mobile app downloads resulting in total sales increasing 8x over the past three years to nearly $1 billion of ticket sales today while saving customers over $180 million in service fees alone.
“We’re thrilled to announce our latest growth investment, which will help accelerate our ability to transform the ticketing industry,” said O’Brien. “We founded TickPick with the unwavering commitment to deliver a transparent and hassle-free ticket-buying experience for consumers. This investment will allow us to deepen this commitment by accelerating the pace of product innovation, raising our brand awareness, and reaching more customers than ever before.”
Goldberg commented, “We have built a relationship with Brighton Park over many years, and the firm is our clear partner of choice given its strong track record of partnering with founder-led companies and marketplace platforms, which we believe will help us continue to scale the business and drive a lasting impact.”
“TickPick has demonstrated tremendous growth by offering a strong value proposition that both enhances the customer experience and removes one of the biggest pain points for consumers with its no-fee model,” said Kevin Magan, Partner at Brighton Park Capital. “TickPick’s recent growth and partnerships with some of the largest sports leagues and teams in the world is a testament to their appeal among a broad customer base, and we’re excited to partner with Brett, Chris and the incredibly talented TickPick team as they continue to disrupt the ticketing industry.”
TickPick’s approach to transparency through its all-in pricing model has garnered many accolades. This approach demonstrates the high level of consumer trust and satisfaction placed in TickPick and has led to recent and new key partnerships with professional sports teams:
- Official Fan Experience Partner of the Philadelphia Eagles, providing fans with unique opportunities and streamlined access to tickets in addition to the upcoming debut of TickPick Landing at Lincoln Financial Field, a new and exclusive pregame fan experience featuring all-inclusive food and beverage options, as well as meet-and-greets with Eagles Legends.
- Official Fan Experience Partner of the Los Angeles Rams, enhancing the game-day experience for fans with seamless ticketing solutions and exclusive offers, including access to VIP Club Seats featuring all-inclusive food and beverage options two hours before kickoff and throughout the game inside the TRD Pro Club.
- This is the first MLB Partnership with the Minnesota Twins, providing fans in the Twin Cities with access to the Summer Postgame Concert Series and presenting the TickPick Family Section, which includes free food and drinks.
- LaLiga—Official Ticket and Hospitality Partner of LALIGA North America, TickPick will introduce new ways for fans to immerse themselves in soccer matLALIGA’s soss LALIGA’s North American Summer Tour and while their favorite LALIGA teams play in Spain.
As part of the transaction, GreyLion, a private equity firm focused on high-growth businesses, will exit its position in TickPick following its 2019 investment.
Santi Núñez, Partner at GreyLion, said, “Brett, Chris and the entire team at TickPick have built a successful and scalable business within the live events industry. We are proud to have partnered with TickPick to help strategically drive their growth and wish them continued “success.”
Goldberg added, “We have highly valued our partnership with GreyLion, who supported our growth ambitions, both organically and through strategic investments. Their experience investing in high-growth marketplaces helped TickPick to more than a quintuple of revenue since their”investment.”
