Some personal random thoughts on where we’ll be at next year as things move at the speed of the era.
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- Digital Radio: The abundance of channels makes it difficult for any one platform to achieve critical mass. While the potential for Apple or Amazon to create exceptional ad-free radio-style channels exists, it is unlikely due to various reasons.
- Terrestrial Radio: Although there will continue to be success stories, the industry as a whole is experiencing a slow decline, partly self-inflicted. Partly a technology reality.
- Satellite Radio: There is a need for caution as satellite radio is losing its cool factor at a time when cool is critical.
- TV Network News: TV network news delivers consistent performance, but often lacks innovation and originality.
- Cable News: Cable news primarily consists of political rather than news channels, except during significant news events. Fox remains the king, while CNN faces ongoing identity and relevancy struggles.
- Digital Video News: The future of news lies in digital video, but the code hasn’t been cracked. Presenting new ideas and big visuals on small screens will be a paradigm change.
- Music Streaming: Music streaming has become the new standard for music consumption. Inexpensive, musically rich with improving quality. It’s the new radio in terms of musical prowess.
- Podcasts: The podcast industry will undergo a significant shakeout as many realize the challenges of generating revenue and maintaining engagement. Only a handful of hit shows will dominate, while many will cater to niche interests indicating a healthy but over cluttered environment.
- Social Media: Social media has made everyone a star and given everyone a voice. While this has its benefits, the consequences and implications can be troubling.
- Newspapers: Major newspapers will survive, but cost-cutting measures, closures and content reduction will be widespread.
- Streaming Video: The growth of streaming video will be fueled by consolidation and partnerships among platforms.
Get ready…
