LONDON & NEW YORK (CelebvrityAccess) — IMPEL, the international digital music licensing collective, announced the signing of a licensing and administration agreement with the digital licensing collective amra, covering Australia, New Zealand, South East Asian territories and Brazil.
The deal will see IMPEL connect its members to some of the hottest growth regions for music streaming and extending its reach beyond its existing partnerships with SACEM (Europe, Africa, Middle East and Indian subcontinent), and its relationships with LatinAutor (Latin America) and CMRRA (North America).
The collaboration is set to commence immediately, with both teams working closely to ensure a seamless transition and integration of services.
“This deal with amra marks an incredibly significant threshold for IMPEL in that we can now say our licensing capabilities are truly global. Our growth has been phenomenal in just over five years, and now being able to offer our members access to digital licensing in the dynamic markets of APAC and Brazil is really exciting. We are looking forward to working with amra to build on these great opportunities,” stated IMPEL CEO Sarah Williams.
“We are thrilled to join forces with IMPEL and Sarah Williams’ team. At amra, we have always championed independent music publishers, and we are excited to bring our top-tier services to this vibrant community. With our exceptional territorial licensing coverage and cutting-edge technical capabilities, enhanced by major investments in our platform, we are poised to deliver unparalleled ingestion, processing, and matching services to IMPEL’s publishers,” added amra CEO Tomas Ericsson.
