RIHAYD, Saudi Arabia (CelebrityAccess) — AlUla Development Company, the Saudi Public Investment Fund-backed real estate developer, announced it has partnered with Live Nation Arabia to oversee operations at Maraya, a major entertainment complex at historic AlUla, Saudi Arabia.
The deal will see Maraya host a wide range of events, including concerts, cultural performances, exhibitions and conferences with Live Nation Arabia overseeing functions including venue bookings at the venue which holds the Guinness World Record for the largest mirrored building in the world.
Situated in AlUla, a UNESCO World Heritage site, the multi-purpose venue is equipped with a state-of-the-art theatre, meeting rooms and large indoor and outdoor spaces that can host a wide array of events.
“We are excited to partner with Live Nation Arabia to unlock the full potential of Maraya as a hub for world-class entertainment and cultural experiences. This collaboration signifies our commitment to showcasing and celebrating AlUla’s natural beauty and rich heritage to the world. Maraya’s top-tier audio-visual facilities – combined with Live Nation Arabia’s international operational expertise, from planning to execution – set the stage for unparalleled experiences and new standards for entertainment in the heart of AlUla,” stated Fabien Toscano, CEO of AlUla Development Company.
“We are thrilled to partner with AlUla Development Company to elevate Maraya into a world-class entertainment destination. This collaboration signifies a fusion of tradition and innovation, promising unforgettable experiences for audiences and artists alike in a venue that uniquely mirrors the rich cultural heritage and natural beauty of AlUla,” added James Craven, President of Live Nation Arabia.
