LONDON (CelebrirtyAccess) — Organizers for the UK’s Mercury Prize announced that the event will drop the live performance component of the annual awards gala for 2024.
According to organizers, the Mercury Prize team will “work imaginatively” with the BBC to deliver a program of musical content through digital platforms to generate fan engagement for British and Irish artists nominees.
Dr Jo Twist OBE, CEO of the BPI, home to The Mercury Prize, said:
“The Mercury Prize is a cherished part of our cultural landscape, celebrating the art of the album and recognizing the exceptional creative achievements of diverse British and Irish artists across the many different genres that make up our thriving and global-facing music scene.
“We are delighted to deepen our relationship with our long-term partner BBC Music to promote the Prize across its networks, including its national broadcast and digital channels, to ensure the greatest possible impact and profile as part of a wider campaign to support the artists who produced the 12 Albums of the Year.
“For the 2024 Mercury Prize we will work imaginatively with the BBC to deliver a premium program of music content and digital engagement that will, as ever, benefit all 12 artists in reaching a wider audience, providing an important platform for their evolving career and musical journey.”
The 12 album nominees for the ‘Albums of the Year’ will be announced live on July 25th via on BBC Radio 6 Music.
Additionally, the annual awards gala will continue its long-standing broadcast partnership with the BBC that will see programming on BBC Four and BBC Radio 6 Music, alongside a significant emphasis on multiplatform content and promotion.
