MONTREAL (CelebrityAccess) — Canadian theatrical presenter Cirque du Soleil Entertainment Group and the German recorded music giant BMG announced a partnership that includes catalog management and a collaboration on a range of music-oriented initiatives.
Under the terms of the agreement, BMG will oversee the management of Cir du Soleil’s catalog of original scores, soundtracks, and new album releases, as well as the music publishing home administering its compositions and jointly creating new songs and releases.
The partnership will be led by Cirque du Soleil STUDIO, Cirque du Soleil’s new music division, which will help to service the company’s existing enthusiasts while attracting new fans to the brand.
The first release under the new partnership with be the soundtrack to SONGBLAZERS, Cirque du Soleil’s latest theatrical production focused on country music and its stars.
The album, recorded at Sound Emporium Studios in Nashville, was overseen by Grammy Award-winning producer Daniel Tashian and features the cast of the show performing with country music artists/
Upcoming projects include new Cirque du Soleil soundtracks and releases with artists and songwriters inspired by Cirque du Solei productions.
Anne Belliveau, Chief Customer Experience Officer at Cirque du Soleil Entertainment Group, said, “The power of music has long been a force uniting cultures and peoples in Cirque du Soleil productions around the world. As music plays an integral part in our productions, we’re proud to finally dive into the music industry and explore this new avenue. Over the last few years, BMG has brought a fresh vision to the music business, and we look forward to partnering with BMG on a variety of music-related opportunities.”
“Cirque du Soleil is one of the most innovative and creative entertainment companies in the world. We are thrilled to be the new publishing and recorded music home for Cirque du Soleil and to collaborate on upcoming new releases. This will provide unparalleled opportunities for BMG’s diverse roster of artists, songwriters, and catalogs. Together we aim to celebrate and elevate global culture by showcasing diverse music releases and transforming the way global audiences discover new music,” added Marian Wolf, SVP Music Publishing North America.
