DARTFORD, KENT UK (CelebrityAccess) – Proper Distribution, a division of Proper Group, has secured a deal with US-based Firebird Music Holdings to provide services to its partner labels, artist management agencies, and other creative enterprises.
Firebird’s partners include Red Light Management, Mick Management, Transgressive, Defected, Ntertain, JET, Tape Room, Easier Said, and many more.
Under this agreement, Proper will manage physical sales and distribution for both new and catalog releases across the UK, Republic of Ireland, and Europe (through Proper’s partner Bertus) for select artists signed with or self-releasing under Firebird’s partners.
Firebird’s partners will benefit from Proper’s facilities, local record retailer expertise, and marketing and sales teams in the designated territories. The deal will also simplify the process for self-releasing artists under Firebird to distribute music in physical formats.
The first release under this deal is Slash’s Orgy Of The Damned, which was released on May 17 via Gibson Records and charted at No. 8, with physical sales making up over 80% of the total, according to OCC data.
Drew Hill, CEO at Proper Distribution, said: “We’re delighted to work with a forward-thinking company like Firebird whose unique model offers hugely exciting opportunities for physical music. Our agreement will open new doors for Firebird’s diverse repertoire of partners and artists, with Proper providing essential boots on the ground and helping maximize international reach and sales relationships.”
Kenny Weagly, VP and head of artist and label services at Firebird, added, “We’re excited to be working with Proper and their partners in Europe at Bertus as we continue to grow our physical business in the UK and EU, adding to the expansion of our global distribution network comprised of best-in-class partners across consumption formats and territories.”
Future releases in 2024 include music from Chase Rice, The Waeve, Moonchild Sanelly, Whiskey Myers, Danielle Bradbery, and Rainbow Kitten Surprise.
