NEW YORK (CelebrityAccess) — Veteran A&R exec Pete Ganbarg announced the launch of Pure Tone Records, a new joint venture with Atlantic Records.
The joint venture’s first singing is platinum Canadian singer/songwriter Forest Blakk, whom Ganbarg originally signed to Atlantic.
Additionally, under the terms of the J.V., Ganberg, who most recently served as President of A&R at Atlanitc, will continue to work with artists on Atlantic’s roster, including twenty one pilots, Shinedown, Gayle, Halestorm, and others.
Ganbarg joined Atlantic in 2008 as Executive Vice President of A&R and was named President of A&R in 2018, overseeing the label’s vaunted A&R team and playing a role in signing artists such as twenty one pilots, Halestorm, and Jason Mraz among others.
“For the past 16 years, Pete has brilliantly led our A&R mission – discovering, signing, and championing a genre-crossing array of hit artists, while also boosting our theatrical presence with a string of award-winning cast albums,” said Atlantic Music Group Chairman & CEO Julie Greenwald and Atlantic Records Chairman & CEO Craig Kallman. “At the same time, he’s mentored and built a fantastic A&R team who are expert at nurturing baby acts and superstars alike. The formation of Pure Tone is an important event for Pete and Atlantic, as he brings his decades of experience, his impeccable taste, and great ears to steering his own ship, and we’re thrilled to be his partners on this exciting next phase of his musical journey.”
“The launch of Pure Tone Records as a standalone label is an exciting moment for me,” said Ganbarg. “It’s the best of both worlds – a golden opportunity to run my own shop, while at the same time having the backing of the outstanding Atlantic team who I’ve worked with so closely over the past 15-plus years. I’m looking forward to making Pure Tone a home for exceptional, original talent, and at the same time, I’m very happy to continue to work with my amazing Atlantic artist roster. I want to thank Julie and Craig for their tremendous support over the years, and for having the faith to join me in this new adventure.”
