BRUSSELS, Belgium (CelebrityAccess) — European indie trade association IMPALA announced the addition of Pomitni, the organization’s first member label from Ukraine.
Created in Kyiv in 2007 by Iryna Gorova, Pomitni works with both established Ukrainian artists as well as rising talent and is engaged in the distribution and promotion of Ukrainian music through global music platforms.
The addition of Pomitni furthers the priority that IMPALA announced at its Annual General Meeting about expanding the organization’s reach in Central and Eastern Europe following the eelection of Dario Draštata, chair of the Balkans’ association RUNDA to the role of chair for IMPALA.
“As Ukraine actively moves towards integration with Europe, it is important to establish international relations in all sectors. Our country should be adequately represented in various international associations, specifically music ones. Over the past two years, the Ukrainian music industry has developed significantly: the number of artists has almost tripled. And the prospects are ambitious. In order to accelerate this development and promote Ukrainian music, it is important for us to engage the experience of our European colleagues. Therefore, joining IMPALA is an important step both for the country’s music industry and for us as a leading Ukrainian label,” stated Iryna Gorova, Founder and CEO of Pomitni.
“Think big is our motto for Europe Day. The European music market extends way beyond the EU and our members are delighted to welcome Pomitni. Playing a key role in the Ukrainian music sector and working with great artists, Pomitni will add huge value as a member of IMPALA. The inclusion of Pomitni is important in the advancement of the Central and Eastern European independent music market, a key focus area for IMPALA. This will enable us to further develop our efforts in the region and continue addressing key issues with our members,” added IMPALA Executive Chair Helen Smith.
