SEATTLE (CelebrityAccess) — True Tickets announced a new partnership to provide digital ticketing services for Seattle’s 5th Avenue Theatre.
The historic theater has been a part of Seattle’s cultural landscape since it first opened in 1926 and has since hosted both touring Broadway theatrical productions as well as original works.
The 5th will begin a soft launch of the new mobile ticketing program for their June production of Spring Awakening, which runs June 7 – 30, 2024. A full rollout will coincide with the start of their 2024/25 season.
“We are delighted to collaborate with The 5th Avenue Theatre, a revered institution in the American theater landscape. Our service will ensure that every ticket holder enjoys a frictionless experience, from the moment they purchase their ticket to the moment they take their seat,” said Ken Lesnik, Head of Business Development at True Tickets.
“True Tickets’ innovative approach to digital ticket delivery is exactly what we were looking for to advance our mission of making theater accessible to all. After years of struggling with unauthorized resellers, we are thrilled to partner with a trusted source to ensure our patrons get face value tickets and are safeguarded against ticket fraud,” added Becky Witmer, Director of Marketing & Guest Services at The 5th Avenue Theatre.
