BROOKLYN, NY (CelebrityAccess) – Shore Fire Media, a prominent strategy and communications firm specializing in music, arts, culture, and entertainment, has announced the elevation of five team members to crucial leadership roles. This move mirrors the company’s expansion and growing portfolio of artists, brands, businesses, talent, creators, and events since its acquisition by Dolphin Entertainment.
Allison Elbl, Matt Hanks, Mark Satlof, and Rebecca Shapiro have been appointed co-presidents, while Jaclyn D. Carter has been promoted to senior vice president. Marilyn Laverty, the CEO who established Shore Fire in 1990, will take on an enhanced position at Dolphin Entertainment, concentrating on collaborations and new ventures among Dolphin’s subsidiary companies while retaining her CEO role.
Elbl, stationed in Los Angeles, heads Shore Fire’s West Coast office, representing talent, artists, and brands while collaborating on initiatives across Dolphin Entertainment. Hanks, Satlof, and Shapiro, based in Shore Fire’s main office in Brooklyn, will supervise the company’s core music roster and burgeoning areas such as brands, events, venues, cultural institutions, industry leaders, authors, films, podcasts, and more. Carter, overseeing Shore Fire’s Nashville office, will lead the company’s expanding endeavors with talent alongside her work with musicians, festivals, and related ventures. Together, the newly elevated leadership will oversee a team of over 40, nearly doubling since Shore Fire’s acquisition by Dolphin in 2019.
“These executives have each made significant contributions to Shore Fire in their distinctive ways,” Laverty remarked. “They have shaped Shore Fire with their passions, creativity, broad interests, and expertise. I’m immensely grateful to collaborate with them and excited to acknowledge their leadership with the announcement of these new roles. I foresee great success as Mark, Rebecca, Matt, Allison, and Jaclyn drive innovation and growth for both Shore Fire and Dolphin in the future.”
Bill O’Dowd, Founder and CEO of Dolphin Entertainment, commented, “What has always impressed me the most about Shore Fire is how Marilyn has cultivated a team of true all-stars among its senior leadership. Each of these individuals is a force in their own right, and collectively, they harness the tremendous power of shared experience and collaboration. They have been responsible for great growth and diversification within the company and have redefined Shore Fire’s role as publicists in an era of rapid change.”
Allison Elbl, an experienced PR executive, leads Shore Fire Media’s Los Angeles office and collaborates across Dolphin Entertainment. With extensive experience, Elbl is known for driving strategic public relations and marketing campaigns for a diverse range of high-profile talent and music clients as well as impactful campaigns for brands and new media platforms. Elbl resides in Los Angeles and graduated from UCLA.
Matt Hanks, who started at Shore Fire as an account executive, has worked with genre-defining artists at every career stage during his tenure at the company. His clients have appeared on prestigious platforms such as SNL and Sesame Street and have been profiled by esteemed outlets like 60 Minutes and Nardwuar. In recent years, Hanks has played a pivotal role in expanding Shore Fire’s roster to encompass award-winning films, books, podcasts, cultural events, institutional initiatives, and more. Hanks, a Nashville native, lived in New Orleans and Memphis before settling in Brooklyn with his wife and two daughters.
Mark Satlof, a seasoned publicist at Shore Fire, has been instrumental in developing the company’s corporate department and expanding its podcast roster. With a career highlight of orchestrating a joint interview with longtime Rock & Roll Hall of Famers Elvis Costello and Carole King for a New York Times cover story, Satlof is also a renowned Velvet Underground expert and licensed New York City sightseeing guide. He resides in Brooklyn and is passionate about jazz-age history in Harlem.
Rebecca Shapiro collaborates with renowned artists, brands, cultural institutions, founders, and non-profits to amplify their messages. With a deep curiosity and passion for storytelling, Shapiro operates at the intersection of arts and culture. She is also committed to mentoring junior team members and is sought out to speak on career and industry panels for students and emerging communications professionals. Shapiro, a Chicago native, resides in Manhattan with her husband and two children.
As the head of Shore Fire Media’s Nashville office, Jaclyn D. Carter brings a profound passion for entertainment, sports, music festivals, hospitality, and compelling storytelling. With over a decade of experience at Shore Fire, she has expanded the company’s roster into sports and digital-first talent. Recognized as a top PR professional, Carter has led award-winning campaigns for various accolades. A Tennessee native and graduate of The University of Tennessee, Carter thrives on challenges.
