NEW YORK (CelebrityAccess) – Sony Corporation of America’s Personal Entertainment Business has revealed a groundbreaking partnership with the global sensation Peso Pluma for its audio brand campaign, “For The Music.” This collaboration signifies Pluma’s inaugural venture into brand partnerships.
Pluma shared, “I’m excited for the opportunity to collaborate with Sony’s ‘For The Music’ campaign to continue opening pathways for Latin Music.”
Sony’s “For The Music” campaign was established to promote its premier consumer and professional audio products and services. Jordy Freed, Head of Brand, Business Development, Partner Marketing and Strategy in Sony Corporation of America’s Personal Entertainment Business, highlighted the success of the campaign, stating, “Since the launch of ‘For The Music,’ we have cultivated such amazing collaborations with artists on products and experiences that have brought their creative vision to fans in new and innovative ways.” He added, “We are thrilled to continue this work with Peso Pluma and support him as he takes his music to new levels.”
Sony, through “For The Music,” positions itself as the leading audio brand connecting music creators and consumers, aiming to create authentic music experiences and evoke emotions for fans through its electronic products. Notably, Sony has also collaborated with renowned artists such as Olivia Rodrigo, Miguel, SZA, Khalid, Tate McRae, and more, bringing their creative visions to life.
For those interested in learning more, you can visit forthemusic.electronics.sony.com. This partnership with Pluma adds another exciting chapter to Sony’s ongoing commitment to bridging the gap between artists and their audience through the power of premium audio experiences.
