AMSTERDAM, NL (CelebrityAccess) – Amsterdam-based concert promoter and booking agency Friendly Fire announced the promotion of multiple staff to senior roles at the company, including Lauri Van Ommen and Age Versluis.
Van Ommen has been appointed as head of promoted shows at the concert company, taking point for all shows at venues such as the Ziggo Dome and Johan Cruijff Arena.
She first joined Friendly Fire in 2016 as an intern and going on to work on shows by artist partners such as Snoop Dogg and Hans Zimmer.
At the same time, Friendly Fire announced that Age Versluis has been named as the company’s new head of touring, taking on oversight for international touring for the company’s roster and maintaining his own roster of artists.
Versluis, who marked his 10th anniversary at Friendly Fire in 2023, also started as an intern before working his way up the ranks.
“Together, Lauri and Age have almost 20 years of experience at Friendly Fire. We are extremely proud that colleagues who have been working within our organization for years can now grow into these key positions in the company. Friendly Fire has grown considerably in recent years and Lauri and Age have played an essential role in this. With this step we can continue this growth without having to compromise on quality.”
