LOS ANGELES (CelebrityAccess) – In a groundbreaking collaboration, Rolling Loud, the world’s largest hip-hop festival, and STIIIZY, the leading cannabis lifestyle brand, have joined forces for an exclusive partnership at Rolling Loud California 2024. The two iconic brands are set to launch a four-piece product line developed specifically for the live music event from March 14-17, and the products will be available at STIIIZY retailers everywhere starting February 23.
Adding an immersive touch to the festival experience, STIIIZY will unveil a 40-foot cannabis cultivation replica next to the main stage on Rolling Loud California’s festival grounds. This innovative installation aims to engage attendees in the cultivation experience while enjoying performances by some of the brightest stars in the hip-hop galaxy. The cultivation experience will include an interactive photo booth for festival-goers, an enclosed VIP section for artists, and limited-edition merch.
Rolling Loud Co-Founder Tariq Cherif expressed excitement, stating, “Celebrating hip-hop culture is at the heart of this collaboration, and we couldn’t think of a greater brand to do it with. The nature of our events and STIIIZY’s world are one and the same. We’re proud to showcase that through this collaboration.”
The exclusive Rolling Loud x STIIIZY drop includes:
3.5G “Rockstar Zlushie” Premium Indoor Cannabis
3.5G “Rolling Loud OG” Premium Indoor Cannabis
1G “Rockstar Zlushie” Live Resin Liquid Diamond Pods
5 Pack 40’s “Rolling Loud OG” Kief-Coated, Premium Indoor Cannabis-Infused Pre-Rolls
Cherif further highlighted the immersive experience STIIIZY aims to provide, saying, “Imagine standing in an immersive cannabis installation while watching hip hop legends perform your favorite songs. That’s the type of next-level experience STIIIZY brings and one we can be proud of.”
This collaboration marks a first-of-its-kind initiative for Rolling Loud, STIIIZY, and the broader live hip-hop music industry. It is born from a shared passion for creating and delivering top-notch cannabis products and live music experiences. The Rolling Loud California lineup, headlined by ¥$ (Ye + Ty Dolla $ign), Nicki Minaj, Post Malone, and Future x Metro Boomin, promises an extraordinary showcase of modern rap music at Hollywood Park, adjacent to SoFi Stadium in Inglewood, CA from March 14-17.
