NEW YORK (CelebrityAccess) – Primary Wave Music, a prominent independent publisher of legendary music globally, has unveiled a significant collaboration with Nas Nuvens Catalog (NNC), a leading Brazilian music company. This strategic partnership is a crucial move for Primary Wave as it sets its sights on expanding into the flourishing Brazilian music market, one of the largest and fastest-growing in the world.
NNC, headquartered in São Paulo, stands out as one of Brazil’s top independent companies dedicated to acquiring, managing, and marketing music catalogs. Established in 2021 through a partnership with the Brazilian private equity fund Starboard Partners and music market professional Liminha, Nas Nuvens Catalog mirrors Primary Wave’s successful model adapted for the Brazilian landscape.
NNC has achieved remarkable success by collaborating with artists, acquiring partial stakes in their music catalogs, and focusing on legendary and iconic music. Gabriel Sacardo, NNC’s Chief Financial Officer, expressed, “When we created Nas Nuvens Catalog, we were inspired by Primary Wave’s business model.” The company now controls an extensive catalog comprising over 30,000 songs penned and performed by influential composers and artists globally, including Carlinhos Brown, Arlindo Cruz, Vanessa da Mata, Torquato Neto, Rodolfo Abrantes, Vinicius Cantuária, César Augusto, Accioly Neto, and other revered names.
Liminha, Nas Nuvens Catalog’s CEO, emphasized the significance of the partnership, stating, “This transaction demonstrates not only the confidence Primary Wave has in Nas Nuvens Catalog and its team but also in Brazilian and Latin music, its quality, and its potential to be appreciated worldwide regardless of language. The partnership with Primary Wave will enable, in a two-way street, us to take our region’s talents to an even higher level.”
Jason Eliasen, the company’s Chief Operating Officer, added, “Brazil has long been an epicenter of music, and our partnership with Primary Wave will enable the further internationalization of Nas Nuvens Catalogs’ portfolio and Brazilian music as a whole. We look forward to working with Primary Wave’s fantastic team to catalyze organic and inorganic growth.”
Bill Cisneros, President of Primary Wave IP Investment Management, expressed excitement about the collaboration, stating, “Brazilian music is loved all over the world, and we are thrilled to partner with the Nas Nuvens team to both protect and grow that exceptional cultural legacy.”
Ramon Villa, Primary Wave’s Chief Operating Officer, praised the Nas Nuvens catalog and team, saying, “The Nas Nuvens catalog and team are absolutely excellent. We are grateful to be a part of the iconic Brazilian artistry they represent and look forward to the growth in acquisition and the global marketing initiatives we can execute together.” This partnership signifies a momentous step forward in the international music landscape, uniting two influential entities to foster the appreciation and expansion of Brazilian musical heritage worldwide.
