PHOENIX, AZ (CelebrityAccess) — VAI Resort, the new $1 billon dollar hospitality and entertainment campus currently in development in Phoenix, announced a new partnership that will see C3 Presents and Live Nation oversee booking and show promotion at the facility’s $50 million VAI Amphitheater.
The deal will see C3/Live Nation produce at least 100 shows at the amphitheater each year, including planned resident artist performances.
The amphitheater includes state-of-the-art production technology developed with a ‘plug-and-play’ approach, allowing visiting artists to reduce touring costs by eliminating the need to bring their own equipment.
The 11,000+-capacity amphitheater has also been designed to create an intimate atmosphere for all guests, with multiple viewing options, from hotel room balconies to skyboxes and high-end reserved seating.
“We are thrilled to join forces with VAI Resort and be part of the extraordinary VAI Amphitheater,” said Andrew Blank with C3 Presents. “We look forward to curating unforgettable experiences at this spectacular venue.”
“We’re excited about our collaboration with C3 Presents and Live Nation, global leaders in live entertainment,” says Howard Weiss, VAI Resort’s Senior Vice President of Entertainment & Sponsorships. “Teaming up with their industry expertise is a perfect fit for the new VAI Amphitheater. With C3 Presents and Live Nation as our booking partners, we are dedicated to delivering the ultimate concert experience, so much so, that we have increased the budget for the venue to $50 million. This includes adding a second floor with more reserved seats and additional amenities,” he notes. “Through this partnership we will bring top artists to our first-of-its-kind venue, offering 5-Star hospitality for both fans and artists alike.”
The amphitheater is slated to debut in late 2024.
