(HYPEBOT) – Amazon Music has added another free tool to its growing “for Artists” toolkit. Hype Deck empowers artists to create custom Hype Cards to spread the word about “big moments” for their music on socials, in emails, and elsewhere.
Much like Spotify’s Promo Cards, with Hype Deck, artists with an Amazon Music For Artists account and their teams have an easy way to “hype up a new release, the anniversary of an old fave, or landing a playlist to your fans,” explained an Instagram post at launch.
How to use Amazon Music’s Hype Deck
Artists can access the new feature on the Amazon Music for Artists app or at artists.amazon.com by navigating to the HYPE DECK section.
They then choose the song, album, artist profile, or playlist placement to promote and customize the image by adjusting the layout, background color, and language.
Artists can then share the card directly from the app or download the image to use elsewhere.
A Quick Overview of Hype Deck
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
