NASHVILLE, TN (CelebrityAccess) — AEG and their joint venture partners Southwest Value Partners, announced that banking services provider Pinnacle Financial Partners has agreed to become the naming rights sponsor of the under-construction 4,500-capacity music venue in the works for the Nashville Yards mixed-use district.
The theater, which is slated to open in 2025, will officially be known as the Pinnacle, following the striking of the deal that was brokered by AEG Global Partnerships. The deal further expands on Pinnacle’s existing relationship with the Nashville Yards development, which the banking company became a founding partner of in 2022.
“This partnership represents Pinnacle’s deep investment in elevating Nashville’s creative community and will further our reputation as one of the world’s best music banks,” said Andy Moats, Pinnacle’s director of music, entertainment and sports. “The Pinnacle will be an international symbol that shows the music community how the arts and business should work together. Our music banking team will be directly across the street from the venue—visiting artists will be able to see us from the green room balcony. And we’ll be sharing the Nashville Yards campus with AEG Presents and CAA, making this a new epicenter for the business side of Music City.”
The theater, which will be operated by AEG Presents, will occupy 88,000 square feet in Nashville Yards and will be purpose-built for hosting live entertainment events. The indoor venue will include amenities such as a lifter floor for enhanced sightlines, a horseshoe balcony with rail-side standing, VIP seating, and first-come-first-served bleachers on the balcony level, as well as in-house production for televised and streaming events.
As part of Pinnacle’s sponsorship deal with the venue, the banking company will be featured with branding on key signage, including physical and digital displays at both the theater and around the Nashville Yards development.
“We’re proud to be growing our relationship with Pinnacle, a recognized leader that shares our commitment to helping carry Nashville’s iconic music and live entertainment legacy forward,” said Scott Emery, vice president, AEG Global Partnerships. “With this naming rights agreement, we’ve built a partnership that transcends the stage. The Pinnacle is a celebration of the city’s enduring heritage and an investment in its cultural and economic future. We’re honored to be a part of this historic moment in Nashville’s history, and we look forward to making a long-lasting, positive community impact, for years to come through the launch of this world-class venue.”
