CHICAGO (CelebrityAccess) – Dolly Parton, the renowned global icon and Rock & Roll Hall of Famer, is extending her influence beyond the realms of music with her first culinary venture and an exclusive deal. This groundbreaking agreement sees her partnering with Conagra Brands, the parent company of Duncan Hines, as she continues to diversify her ventures.
Under this exclusive arrangement, Parton will collaborate with Conagra Brands to create a line of retail food items. The product range will span frozen, refrigerated, grocery, and snack items, drawing inspiration from the heartwarming comfort cuisine that embodies Parton’s down-home charm.
“I loved co-creating my Duncan Hines line with Conagra, and I’m thrilled we’re going well beyond the baking aisle with new items across the store,” said Dolly Parton. “We’re looking to continue to inspire special moments in the kitchen with some of my family’s favorite recipes, and I think people are really going to love them!”
The new products will start rolling onto store shelves nationwide this January, with an expanded line-up of Duncan Hines’ mixes, including Chocolate Cake Mix, Yellow Cake Mix, Cinnamon Crumb Cake Mix, Blueberry Muffin Mix, and Banana Nut Muffin Mix. Additionally, the first single branded Dolly Parton item, Buttermilk Pancake Mix, will start hitting shelves this winter and marks Parton’s first foray into the breakfast category. More items are expected to launch later in 2024, including frozen items.
“This unprecedented partnership with Dolly Parton gives us an incredible opportunity to further cement Conagra Brands in our established categories while authentically positioning us for tremendous growth in new ones, including Southern cooking and comfort food,” said Tom McGough, Chief Operating Officer at Conagra Brands.
“We are beyond thrilled to build on the success of our partnership with one of the most beloved and respected women in the world,” added Lucy Brady, President of Grocery and Snacks at Conagra Brands. “With our expertise in food, we’ll help bring Dolly’s vision and favorite recipes to so many tables across America, with delicious new offerings across a wide range of eating occasions.”
