(Hypebot) — Bandsintown offers artists an extensive free toolkit to build a fanbase and keep fans informed about tour dates, merchandise drops, new releases, and more, and their new, simple step-by-step checklist shows how to make the most of those tools.
Every Fan on Bandsintown is a Superfan
As we start 2024, the major record labels and others in the industry are increasingly focused on identifying and monetizing Superfans – those 20% of fans willing to support an artist beyond just streaming a new release or follwing them on social media.
Because the fans who follow the 600,000 registered artists on Bandsintown have proactively self-identified as wanting to buy a ticket to see them live, every fan captured via Bandsintown is a Superfan.
Here is their official 8 step guide to making the most of Bandsintown’s free toolkit to build your own community of Surperfans.
1. REFRESH YOUR PROFILE
When was the last time you updated your profile picture? Or added new links? How about that bio? The world’s biggest live music fans are searching for you on Bandsintown—don’t catfish them 🐈🐠
2. UPGRADE YOUR WEBSITE
Still adding your events one by one to your website? We can help with that. Add a custom Widget to your site to automatically sync your events in your style.
3. SHARE YOUR SMART LINK
Promote your events & build your audience with one shareable link where fans can see your shows, RSVP, buy tickets, and join your mailing list.
4. DRIVE MORE MERCH SALES
Give your merch prime real estate on your Bandsintown page, then promote it with the merch smart block and email template.
5. POST ON BANDSINTOWN
Don’t leave your biggest fans hanging when it comes to your social strategy. Use Posts to announce tours, music, merch, livestreams, contests, and anything else you’d share on socials.
6. EXPAND YOUR FANBASE
Engage new fans who listen to similar artists with a custom targeted Promoted Email campaign. Easily integrate your events, music, merch and more with smart blocks.
7. REJUVENATE YOUR RELEASES
Release pages make it easy to announce, build anticipation, grow your mailing list, and keep fans in the loop about new music, merch, tours, contests, and more.
8. ANALYZE & OPTIMIZE
Evolve your marketing strategy and identify new opportunities with analytics to help you better understand your audience, assess demand, measure campaign performance, and more.
It’s Superfan Week On Hypebot
We’re exploring the superfan phenomenon all week on Hypebot.
• What is a Superfan and Why do UMG, WMG (and everyone else) care so much?
• Monetizing Music Superfans: Billion Dollar Opportunity or Superfantasy?
• How to sell more music merch using these eight proven tactics
Join the Superfan discussion
To share your ideas and feedback and to continue the Superfan discussion, head over to Hypebot on Facebook and LinkedIn, follow us, and leave a comment or message us.
