BERLIN, Germany (CelebrityAccess) — Warner Chappell Music announced the promotion of Natascha Augustin, who has been appointed to the role of Managing Director of Warner Chappell Music Germany.
In her new role, Augustin will oversee operations at Warner Chappell’s German offices in Berlin, Hamburg, and Munich, reporting to the music publisher’s CEO and Co-Chair, Guy Moot.
She will step into the role previously held by Lars Karlsson, whose portfolio has expanded to focus on the music publisher’s business in the Nordics.
“This appointment feels like an organic development in my career, and part of the exciting changes within Warner Chappell Music. I am so thankful to both Guy and Lars for putting their trust in me, back from when I was first an A&R Manager and got to act as our point of contact for the most culture-defining songwriters and producers in Germany. They gave me the freedom to expand our publishing activities into the world of hip-hop and rap and supported my collaboration with WM Germany to launch Atlantic Records Germany. Now that the label is established, I can fully focus on my new role as MD of WCM Germany. I see myself as an advocate for songwriters and artists – fighting for their rights in a rapidly changing world full of new challenges,” Augustin said.
“This a significant day for Warner Chappell Music. Germany is such an important global market, and home to some of the world’s best writers, producers, and artists. We’re the number one domestic publisher there thanks to the support that Natascha has given a generation of songwriters under Lars’s expert guidance. It’s great that she now has an opportunity to head up our business in Germany, while Lars can devote more time to driving our ongoing success in the Nordics,” added Guy Moot.
Augustin first joined the A&R team at WCM Germany in 2010, becoming Senior Creative Director in 2018 and Vice President in 2021. During her tenure, she’s signed and supported a number of Germany’s leading rap artists, including 187 Strassenbande, Apache 207, Capital Bra, Farid Bang, Juju, Katja Krasavice, Luciano, Makko, Nimo, Shirin David, Summer Cem and breakthrough-superstar Ayliva.
