(Hypebot) — Like it or not, gaming has become incredibly popular not just among players, but also among viewers, with gaming channels almost as popular as some TV networks. So how can musicians get a piece of this pie? Here, we explore how to get your music featured in video gaming channels.
Guest post by Randi Zimmerman of the Symphonic Blog
You can’t ignore the importance of gaming in today’s society. Some gaming channels host almost the same amount of viewers as some TV networks. That being said, getting your music featured can bring you major recognition. Want in? Here’s how to get your music featured in video gaming channels…
How to Get Your Music Featured in Video Gaming Channels
Before you get started…
There are tons of gaming channels out there. It’s up to you to figure out which ones suit you and your genre of music. Don’t reach out to every channel that catches your eye; you’ll be wasting valuable time on dead ends.
If you’re just starting out, smaller (but still popular) channels are more likely to give you a chance. Huge channels get thousands of inquiries on the daily, and they may never see your single pitch among their overflowing emails. — Moral of the story: work smarter, not harder.
Step 1 // Find Popular Gaming Channels
The key is to find channels who use a specific genre of music in their streams.
- If you’ve never been featured somewhere before, seek out smaller channels first. You can use the YouTube ChannelCrawler to identify suitable gaming channels for you by their number of subscribers, total views and keywords.
Once you’ve got some placements under your belt, then you can go for the bigger fish.
Step 2 // Analyze The Music They Already Use
Gaming channels exist in many different formats. Some channels focus on unboxing new games and gaming tips, while some show actual gameplay of the latest games. Each of these have a different vibe to set.
After you’ve got a good list of channels to consider. Watch them. Analyze the music. Do they use instrumentals or full songs? Are they playing edm or soft jazz? Once you’ve identified these qualities, you’ll have a better idea of if your music is a good fit.
Cross off the channels on your list that don’t use your genre of music. — Time is money; don’t waste it!
