LOS ANGELES (CelebrityAccess) – Rogers & Cowan and PMK*BNC have today (July 20) announced that they will be joining their industry-leading media and brand marketing agencies, in a mega-merger that will encompass more than 500 clients including The Rolling Stones, The Dixie Chicks, Katy Perry, Elton John, Sean Combs, Selena Gomez, Microsoft, Pandora, Samsung, Vice Media, YouTube and Verizon among others.
The combined company, which will operate under a new name to be announced at a later date, will be led by chairman Cindi Berger and CEO Mark Owens. The company’s new leadership structure will also include Alan Nierob as chairman of the entertainment division; Shirley Hughes, who will manage the brand marketing practice as president; Bill Rosenthal, who will be COO/CFO; and Brad Cafarelli and Fran Curtis who are set to be vice chairmen in LA and NYC, respectively, on the entertainment side.
Commenting on the merger, Owens, CEO, Rogers & Cowan, said: “This is a game changing and transformative moment for our agency, and a move that will create significant value and tremendous opportunities for our company and clients around the world. I have watched within IPG the great work that our now partners PMK*BNC, under Cindi’s leadership, have accomplished for an incredible list of talent and brand clients, and felt the timing was perfect to align and create an even more compelling offering.”
Added Berger, chairman and CEO of PMK*BNC: “With our diverse roster of creative and brand clients, and seasoned management, this partnership provides a remarkable opportunity for us to take our clients and campaigns to new levels. Our unique position and insight will deliver the best of brand marketing with the best of entertainment strategies, and further our ability to influence trends, spark meaningful conversations, and leverage culture to create defining moments and experiences that stand the test of time.”
Said Nierob, presently co-president of Rogers & Cowan: “This merger allows us to combine the most talented client roster with the most talented group of individuals representing them. Our success over the years has always been defined by providing the highest level of professionalism and personal representation worldwide to our entire client roster, which we will continue to do on a larger scale.”
The new company, which will operate offices in Los Angeles, New York, Nashville, Miami and London, will also join ITB Worldwide and Octagon as part of the global Octagon Sports and Entertainment Network.
