(Hypebot) Spotify has added streaming conversion metrics to Ad Studio.The useful new metrics allow artists and labels to track how each listener responded when they hear ad on the streamer.
Spotify Ad Studio launched in 2017. The self-service ad platform can target fans and fans of similar artists with a $250 minimum 30 second audio ad buy.
The new conversion metrics include:
- How many people who heard your ad checked out your music on Spotify?
- Did your ad perform better with fans that have been playing your music recently or with newer listeners?
- How many of them saved your music to their library or added one of your songs to a playlist?
“This is the reporting we’ve been wanting to see,” shared Jimmy Brunetti, VP of Marketing at independent label services company Croshal Entertainment Group. “I really like how it gives us an indication about how our ads drive deeper actions. That’s promising for an artist, especially newer artists with room to grow.”
Mariah Czap, Digital Marketing Manager at independent label Yep Roc Records agrees. “Spotify Ad Studio helps us discover new fans for our artists and encourage passive fans to become more active. With the new reporting, it’s really exciting that we can now see how listeners are taking action even after they hear an ad. The new metrics give us a deeper understanding of how our campaigns are performing and how they have an impact far beyond a click.”
