DETROIT (CelebrityAccess) Detroit’s convention center is going to get a new name at the end of the year after selling naming rights to Chemical Bank.
The Cobo Convention Center sold its name for $1.5 million annually for 22 years for a total of $33 million, an industry record, according to the Detroit Free Press. The new name of the convention center is unknown because Chemical Bank plans to merge with TCF Financial Corporation, creating the 27th largest bank in the country.
The facility may, obviously, be called either Chemical Bank Center or the TCF Center, depending on how successful the merger is, the paper said.
