NASHVILLE, Tenn. (CelebrityAccess) – In an unusual sponsorship deal, singer-songwriter Lucas Hoge announced he’s renewed his partnership with Southwest Airlines in a deal that will see him continue to serve as a “Southwest Storyteller.”
Hoge will continue to partner with the airline on opportunities throughout the year. His single “Boom Boom” from his No. 1 album Dirty South is featured on the airline’s 737 MAX 8 playlists and he will be performing at a sponsored performance at SXSW on March 10th.
“I am humbled and honored to continue this partnership, not only is Southwest my favorite airline, but the people behind the brand are truly amazing,” said Hoge. “I’m blessed that they support my music and I am excited to share my travels in 2019, the sky’s the limit!”
Hoge is one of twelve Southwest’s Storytellers who have partnerships with the airline. The partnership includes promotion for Hoge through SXSW’s social media outlets, and he participated in the airline’s “Live At 35” program, which subjects passengers to a surprise live concert during their flight, whether they like it, or not.
In 2019, Southwest has also recruited Hoge to find another storyteller to sponsor as part of a contest to recruit influencers to tout the airline’s brand. The contest ends on February 24th and more information is available here.
http://www.swa.is/BeAStoryteller
Lucas Hoge’s upcoming tour dates
Mar. 09 SCI – Charlotte, N.C.
Mar. 10 SXSW – Austin, Texas
May 20-30 Wrangler National Patriot Tour
June 15 Cornstock Windmill Festival – Cornstock, Neb.
Aug. 16 Belleville Community Festival – Belleville, Kan.
Nov. 07-10 Villa Premiere Boutique Hotel & Romantic Getaway – Puerto Vallarta, Mexico
Nov. 12-16 Country Cruising
