British Music Embassy Returns To SXSW 2019 For 12th Year

New York, NY (February 11, 2019) – The British Music Embassy returns to SXSW in 2019 for its 12th year with six night time official SXSW showcases in partnership with AIM, BBC Music, BPI, the Department for International Trade (DIT), PPL, PRS for Music and the PRS Foundation. The showcases will put a spotlight on the best of new British music and will take place at the Latitude 30 venue in Austin, Texas, March 11 – 16, 2019.

Every year, The British Music Embassy takes over the venue for the week, playing host to some of the most exciting UK talent. With a wide spread across a variety of genres from brand new grassroots bands to more established artists, these showcases have become the go-to hub for many SXSW goers.

Legendary DJ Steve Lamacq will also be broadcasting live from SXSW for BBC Radio 6 Music on 14 and 15 March.