(CelebrityAccess) Marshmello’s in-game concert, where the performer inserted himself into Fortnite this past weekend, continues to make numbers.
The DJ’s “Check This Out” saw a 24,000 percent increase in on-demand video streams the day of the show, according to Nielsen Music, and drew more than 10 million virtual attendees, Billboard reported. Other Marshmello songs that saw huge Feb. 2 spikes include “Ookay” with a 22,547 percent climb and “Everyday,” with Logic,” which rose 12,653 percent.
Nielsen reported that sales for the song “Everyday” went up 876 percent, according to Billboard.
More Nielsen figures from the virtual concert:
— On-demand audio streams of “Chasing Colors” jumped by more than 500 percent on Feb. 3, compared to the baseline average from the prior week (Jan. 25 through Feb. 2)
— On-demand audio streams of “Everyday” were up 83 percent on Feb. 3, compared to the baseline average from the prior week
— On-demand video streams of Marshmello & Bastille’s “Happier” were up 613 percent with a unit lift of more than 9.7 million streams on Feb. 2, compared to the prior day
— Sales of “Happier” were up 93 percent on Saturday, Feb. 2, compared to the prior day
— On-demand audio streams of “Flashbacks” rose nearly 410 percent on Feb. 3, compared to the baseline average from the prior week
— On-demand audio streams of “Fly” rose by nearly 350 percent on Feb. 3, compared to the baseline average from the prior week
h/t Billboard
